IPTC, NMA & IIM 




IPTC 

International Press Telecommunications Council


 NAA now  NMA

Newspaper Association of America
now
News Media Alliance


  IIM  

Information Interchange Model


IPTC and NMA, working together since 1990, have developed a globally accepted information transfer model for all classes of data.
The initial version of IIM appeared in 1991.

The IIM specification describes a series of elements called IPTC headers, which can be embedded in media files, mainly , in digital images.

Critical to Photo and Related Businesses

Photo metadata is key to protecting images' copyright and licensing information online.

It is also essential for managing digital assets.

Detailed and accurate descriptions about images ensure they can be easily and efficiently retrieved via search, by users or machine-readable code.

This results in smoother workflow within organizations, more precise tracking of images, and increased licensing opportunities.

Video Metadata Hub

A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.